Organization Name / Organize By
Data-Afrique Consultants
Presented By
Duncan Kariuki
Organizing/Related Departments
Data-Afrique Consultants
Organization Type
University
Training or Development ClassCategory
Non Technical
Training or Development ClassLevel
All (State/Province/Region, National & International)
Related Industries
Education/Teaching/Training/Development
Business Development
Administration/Management
Advertising/Marketing
Location
Dubai, United Arab Emirates
TRAINING COURSE ON PLANNING AND MANAGING PR CAMPAIGNS
Start Date: 21/03/2022 End Date: 25/03/2022 for 5 days
Register online: https://bit.ly/2ZDBAyY
Organizer: DATA-AFRIQUE CONSULTANCY (www.data-afriqueconsultancy.org)
Course fee: USD 2990
INTRODUCTION
This course is a must for any organization aiming to employ Public Relations Campaigns as part of their business operation. Sustained public relations campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organization.
This powerful program will make a problem-solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels. Case study examples in print will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the program.
Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels.
COURSE OBJECTIVES
After attending this program, participants will learn about:
- Plan and set precise objectives to campaign activities
- Build a template for planning and managing campaigns
- Recognize the importance of research and carry out research for campaign planning and evaluation process
- Manage resources - people, material and financial resources - to achieve campaign objectives
- Use aids to campaign planning and to evaluate campaign effectiveness.
DURATION
5 Days
WHO SHOULD ATTEND
This program has been designed for PR practitioners/professionals and for senior professionals elsewhere in the organization who want to use PR/communications tools to best effect in meeting business objectives.
This course is relevant to anyone likely to have responsibility for the delivery of PR Campaigns for their organization but is relatively new to the concepts and practicalities of this facet of corporate communications.
- Middle and senior managers tasked with the direct delivery of campaigns or oversight of specialist sub-contractors
- Senior operational managers with responsibility for managing teams whose role includes PR Campaigns
- Senior managers up to Board level with responsibility for the strategic use of Public Relations
COURSE CONTENT
DAY 1
Public Relations in Business
- An overview of the scope and role of Public Relations in an organization
- The importance of reputation management
- The role of the brand
- The PR Transfer Process and communications theory
- Definitions of campaigns
- The Six Point PR Plan framework for campaigns
- Assessing your PR situation
DAY 2
Setting Campaign Objectives and Identifying Stakeholders
- Setting Objectives to meet your business needs
- Translating objectives into practical campaign outcomes
- Identifying your public
- Assessing what your stakeholders think of you
- Learning their language
- Applying creativity to messaging
- The importance of third-party endorsement
DAY 3
Choosing the Right Media – Mass Media
- Features and facets of newspapers, magazines, TV and radio
- Keeping your objectives in mind
- Choosing the right titles for the right audience
- Mass media news generation and management
- Is it a media story – what’s in it for them?
- Invitations and press releases
- Conducting interviews and briefing interviewees
- Managing to film
- Photography
DAY 4
Choosing the Right Media – Other Campaign Media
- Involving your “in-house” media
- Corporate video
- The role of corporate web sites
- Social media in campaigns
- Events as part of campaigns
- Using VIPs or celebrities
- Direct face to face communication
- Lobbying
DAY 5
Budgets and Evaluation
- Costing a campaign
- Evaluating campaigns
- Crisis management and contingencies
- The in house PR Team – Staffing, setting up and running it
- Buying in help – what to look for in a consultancy and how to get the best from them
- Personal action planning
GENERAL NOTES
- This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.
- Training manuals and additional reference materials are provided to the participants.
- Upon successful completion of this course, participants will be issued with a certificate.
- We can also do this as tailor-made course to meet organization-wide needs. Contact us to find out more: [email protected]
- The training will be conducted at DATA-AFRIQUE TRAINING CENTRE, NAIROBI KENYA.
- The training fee covers tuition fees, training materials, lunch and training venue. Accommodation and airport transfer are arranged for our participants upon request.
- Payment should be sent to our bank account before start of training and proof of payment sent to: [email protected]
TRAINING COURSE ON ESSENTIALS OF JOURNALISM
Start Date: 04/10/2021 End Date: 08/10/2021 for 5 days
Register online: https://bit.ly/3lBD7Vd
Organizer: DATA-AFRIQUE CONSULTANCY (www.data-afriqueconsultancy.org)
Course fee :USD 1,000
INTRODUCTION
An ideal starting point for aspiring journalists: this course will give you an essential understanding of the basic principles of journalism in preparation for further training.
The course will unravel the journalism industry and help you focus your career goals – not to mention helping demonstrate your commitment to potential employers. Over the course of four practical lessons, you’ll learn about publishing history, media technology, editing, law, features, page layout and more.
COURSE OBJECTIVES
By the end of the course the participant should be able to:
- Explain the different types of journalism
- Define the main criteria for a news story
- Develop a system for fact checking and research
- Explain how to perform an interview
- Explain different types of feature stories
- Identify proactive journalism
- Explain different workflow’s roles and responsibility of journalism
DURATION
5 Days
WHO SHOULD ATTEND
This course is suitable for aspiring journalists and anyone looking to find out the basic principles of journalism. It is also useful for those who have PR responsibilities in their work.
COURSE OUTLINE
The World of Journalism
- The history of media and the free press
- The role of the journalist today
- The role of new technology
News Stories & Interviewing
- How to write a news story
- How to find the right angle
- The importance of the intro
- Developing interviewing techniques
- Preventing the pitfalls
- How to ask the right questions
Law
- What is defamation?
- The legal pitfalls for today’s journalists
- What is copyright?
TV & Radio
- The role of radio, TV and the internet
- Writing your news bulletin
- How the radio/TV newsroom work
Writing Skills, Features & Specialisms
- Improving your writing
- How to file copy
- What is house style?
- How to plan and write a feature
- How to write a press release
- The role of the photo-journalist
Courts & Public Administration
- The structure of the courts
- What are inquests?
- How to write a safe court story
- The importance of the Government
- Covering council meetings
GENERAL NOTES
- This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.
- Training manuals and additional reference materials are provided to the participants.
- Upon successful completion of this course, participants will be issued with a certificate.
- We can also do this as tailor-made course to meet organization-wide needs. Contact us to find out more: [email protected]
- The training will be conducted at DATA-AFRIQUE TRAINING CENTRE, NAIROBI KENYA.
- The training fee covers tuition fees, training materials, lunch and training venue. Accommodation and airport transfer are arranged for our participants upon request.
- Payment should be sent to our bank account before start of training and proof of payment sent to: [email protected]
Registration Fees
Available
Registration Fees Details
USD 2990
Registration Ways
Email
Phone
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