- TypeWorkshop
- Location Nairobi, Kenya
- Date 23-05-2022 - 27-05-2022
Education/Teaching/Training/Development
Business Development
Advertising/Marketing
INTRODUCTION
Business-to-Business (B2B) marketing is often more complex compared to consumer marketing. In B2B marketing, not only are companies engaging potential customers, there are often times the need to market to the trade (mainly wholesaler, retailer, or distributor). Understanding the critical importance of successful relationships and good marketing strategies will ensure companies stay in a favourable position within the marketplace. This is only made possible if the organisation has a good understanding of business practices, the regulatory framework and internal ethic code.
DURATION
5 Days
LEARNING OBJECTIVES
By the end of the training, participants will:
· Have a greater appreciation and understanding of how you can more effectively market your products and services on a B2B perspective
· Develop better sales/marketing activities to maximise returns on investment
· Clearly define the difference between consumer needs and customer needs to heighten purchase decisions
· Develop powerful communication tools to support trade initiatives
· Achieve higher levels of customer commitment for your sales/marketing initiatives
· Develop simple yet effective processes that align your strategies to those of your target customers
COURSE OUTLINE
For detailed course outline, contact us through Mobile: +254732776700
or Email: [email protected]
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TRAINING CUSTOMIZATION
This training can also be customized for your institution upon request. You can also have it delivered your preferred location.
For further inquiries, please contact us through Mobile: +254 732 776 700 or Email: [email protected]
REQUIREMENTS
Participants should be reasonably proficient in English. During the trainings, participants should come with their own laptops.
TRAINING FEE
The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.
ACCOMMODATION
Accommodation is arranged upon request. For reservations contact us through Mobile: +254732776700
or Email: [email protected]
Fahari Palace Apartments, along Church Road, Nairobi Kenya
+254 732 776 700 +254 732 776 700