- TypeTraining or Development Class
- Location Mombasa, Kenya
- Date 04-09-2023 - 08-09-2023
Education/Teaching/Training/Development
Business Development
Administration/Management
Communications
Film/Media/Television/Broadcasting
STRATEGIC MEDIA RELATIONS WORKSHOP
Organizer: Skills for Africa Training Institute (https://skillsforafrica.org)
Registrations
https://skillsforafrica.org/course/49
Course Date
Location
06/03/2023-10/03/2023
Nairobi,Kenya
03/04/2023-07/04/2023
Nairobi,Kenya
01/05/2023-05/05/2023
Dubai,UAE
05/06/2023-09/06/2023
Mombasa,Kenya
03/07/2023-07/07/2023
Kigali, Rwanda
INTRODUCTION
Many organizations have always tried to reach out to the media in recognition of it as a key partner in popularizing their advocacies. Although they have attempted to share their information with the media by sending out copies of their reports, research, studies, and press releases, we still do not see much activities, issues and perspectives written about or broadcast from organizations. This is definitely NOT because media do not find some organizations newsworthy.
A preliminary survey has revealed and attributed this to:
· Lack of skillfully packaged information from organizations to attract media, so that media will find them useful for their purpose.
· The fact that most organization workers have inadequate – indeed, sometimes non-existent – media training
· How development organizations place their media releases, how they follow them up and how they network with media practitioners. In other words, it is about understanding how media operate and putting media strategies in tune with the media’s operating systems.
COURSE OBJECTIVES
At the end of this course the participants will be able to:
DURATION
5 Days
WHO SHOULD ATTEND
Press Officers, Communication Officers, Public Relations Officers and others who are responsible for publicity and media relations.
COURSE CONTENT
GENERAL NOTES
· This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.
· Training manuals and additional reference materials are provided to the participants.
· Upon successful completion of this course, participants will be issued with a certificate.
· We can also do this as tailor-made course to meet organization-wide needs. Contact us to find out more: [email protected]
· The training will be conducted at SKILLS FOR AFRICA TRAINING INSTITUTE IN NAIROBI KENYA.
· The training fee covers tuition fees, training materials, lunch and training venue. Accommodation and airport transfer are arranged for our participants upon request.
· Payment should be sent to our bank account before start of training and proof of payment sent to: [email protected]