- TypeWorkshop
- Location Nairobi, Kenya
- Date 03-01-2022 - 07-01-2022
Education/Teaching/Training/Development
Business Development
Advertising/Marketing
INTRODUCTION
In the recent past, there has been a paradigm shift from use of traditional technologies in provision of goods and services to use of digital platforms to market and deliver goods and services. To ensure that organizations remain in operations and avoid the risk of being redundant as a result of disruption arising from digital innovations and new technologies, the course on digital transformation is important. As part of embracing technologies, organizations are also appreciating Artificial Intelligence (AI) and digital marketing. Artificial Intelligence is defined as the application of advanced analysis and logic-based techniques, including machine learning, to interpret events, support and automate decisions, and take actions. This 5 days course will equip the participants with knowledge that is likely to ensure they deliver their goods and services efficiently in terms of offering relevant products and services, availability when needed, real time, satisfy customers, at lower costs and under lower risks.
LEARNING OBJECTIVES
By the end of the training, the participants should be able to;
Who should attend?
TOPICS TO BE COVERED
Module 1:
Introduction to digital transformation, artificial intelligence and digital marketing
Module 2:
Content development
How to develop photo voice
Module 3:
Digital marketing
Module 4:
Practical exercises
Module 5:
Artificial Intelligence Process
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TRAINING CUSTOMIZATION
This training can also be customized for your institution upon request. You can also have it delivered your preferred location. For further inquiries, please contact us through Mobile: +254 732 776 700 or +254 759 285 295. You can also email us on: [email protected]
REQUIREMENTS
Participants should be reasonably proficient in English. During the trainings, participants should come with their own laptops.
TRAINING FEE
The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.
ACCOMMODATION
Accommodation is arranged upon request. For reservations contact us through Mobile: +254 732 776 700/+254 759 285 295 or Email: [email protected]
Fahari Palace Apartments, along Church Road, Nairobi Kenya
+254 732 776 700 +254 732 776 700