- TypeTraining or Development Class
- Location Nairobi, Nairobi County,Nairobi,Kenya
- Date 19-09-2022 - 23-09-2022
Education/Teaching/Training/Development
Information Technology
Online Marketing,Social Media, Google and Email Marketing Course on 19th to 23rd September 2022
Introduction
In this course participants will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography, we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile. Everything you need to create a powerful online marketing presence. You will learn what works and what does not work with online digital marketing and where to spend your time and effort. You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process. You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.
COURSE OBJECTIVES
By completing this course, participants will be able to:-
· Learning how to engage with millions of potential client who use social media platforms.
· Increase traffic to your website content and increase on sales/awareness.
· Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter
· Learning how to craft, implement, measure, and optimize a winning social media marketing strategy
· Identify the right audience and reach an unlimited number of prospective clients/audience using social media
· Get more value from your email campaigns.
· Work with social media goals to achieve successful online campaigns.
· Learning the social listening which is critically with openness
· Learn how to develop effective online marketing strategies for various fields.
· Identify setup and use the major social media and online marketing portals that can be used to promote a company, brand, product, service or person.
· Identifying appropriate social media and online marketing portals to influence consumer and improve the company’s reputation.
· Using social media and online marketing plan in achieving goals with a variety of measurement tools, services, and metrics.
· Learn how to set up a Facebook Business Account exclusively for business use and build out your Facebook page in a way that promotes your brand
· Learn how to use LinkedIn to connect with your target market, engage with prospects, and develop relationships with buyers as part of your sales process.
· Setup a Google Adwords account and learn how to setup an advert
· A Google+ profile can improve your search ratings and your customers reach. Learn how to create a Google+ page for your business with these social media marketing tips.
Course Outline
Marketing on the Web
Web-Based Communications to Reach Buyers Directly
Social Marketing and Networking on the Web
Developing an Online Marketing Strategy
Revisiting fundamentals of Digital Marketing and Social Media Marketing
Search Marketing –Advanced Search Engine Optimization (SEO)
Advanced Paid Search marketing
Advanced Social Media Marketing
Advanced Influencer and Affiliate Marketing
Advanced Digital Display advertising
Mobile Marketing and Email Marketing
E-Commerce
Templates and Checklists