MRTechHUb

Market Research and Consumer Insights is an essential part of Business Decision Making. Future of Products and Services worth Billions hinges on the outcome of such researches. Western world embraces it but there are limited researches being done in India through latest technologies available in marketplace. Most of the researches in India are still being done through conventional methods and age old offline techniques. By using the latest technologies data can be collected online, can be filtered through Artificial Intelligence and can be analysed through machine learnings. Most forward-thinking companies in western world are effectively using Artificial Intelligence to gain consumer insights and expand their growth horizon.

We are at the cusp of another digital revolution in India, one that has the potential to impact almost every business and create huge value across the economy. Hence, there is a need to go for Hybrid Research Method, which optimizes the power of both online and offline Techniques for data collection and analysis. Also, there is a need to ensure data accuracy, for effective use of research analysis.

While collecting the data, data privacy and protection is a big risk. Currently, in lndia, there is no separate authority to ensure compliance with data protection obligations required to be followed by data controllers and processors. Globally, ISO/IEC 27001 and ISO 26362 standards are most commonly used in Information technology and Market Research Industry. In Europe, GDPR laws are implemented effective July’2018 to protect PII. Therefore, there is a requirement of strong data protection and privacy laws to protect personal and sensitive information of individuals. The implementation and efficacy of such a law also begs a discussion on the relevance of a robust, independent and technically sound supervisory Data Protection authority (DPA).

To discuss and deliberate on this, ASSOCHAM is joining hands with MARKET-CUBE to host MRTECHHUB 2.0 Powered by LUCID, on Friday, 16th November, 2018 in Hotel Leela Ambience, Gurgaon, India.

The conference aims to bring Buyers of Research, Market Research Agency, Technology leaders and other stakeholders on single platform to discuss the requirement, challenges and opportunities for the industry in the age of changing technological advancement and digital disruption. It is our quest to unravel the power of technology and its potential to reshape Market Research Industry in India with its ‘360-degree customer view’.