- TypeTraining or Development Class
- Location Istanbul, İstanbul, Turkey
- Date 11-04-2022 - 15-04-2022
Education/Teaching/Training/Development
Business Development
Administration/Management
Advertising/Marketing
MARKETING AND PROMOTION MANAGEMENT SEMINAR
Start Date: 14/03/2022 End Date: 18/03/2022 for 5 days
Register online: https://skillsforafrica.org/course/139
Organizer: Skills for Africa Training Institute (https://skillsforafrica.org)
Course fee: USD 2,990
INTRODUCTION
In order to bring together competitive activities and customer insights into coherent plans and programs that are strategically important, financially viable, and tactically achievable, organizations face many questions like the ones above. This being said, companies need to focus more purposefully on understanding market needs and synchronizing their strategies so that development of products and services spotlight the right markets and stimulates the most effective Marketing communications and Promotional activities.
Marketing and Promotion is the function that can be the point turning point in many organizations. However, the role can be sometimes divided among different players. These players my include people in market research, competitive intelligence, Marketing strategy, and Marketing Communications. If they are not on the same page, then there can be role confusion, poor message creation, inaccurate market targets, and inappropriately equipped promotional activities. If the future of the company is more competition and market segments are going to continue to increase, then clarifying and strengthening the role of Marketing and Promotions is vital.
COURSE OBJECTIVES
By the end of the course the participant should be able to;
· Understand customers’ needs.
· Translate the market needs into useful product and services.
· Deliver the right messages to the right customer.
DURATION
3 Days
WHO SHOULD ATTEND
COURSE CONTENT
An Overview of Marketing Management
The Strategic Role of Marketing
Analyzing the Marketing Environment
Consumer Markets and Buying Behavior
Market Segmentation
Industry and Competitor Analysis
Promotion mix decisions
Implementing Strategies
GENERAL NOTES
· This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.
· Training manuals and additional reference materials are provided to the participants.
· Upon successful completion of this course, participants will be issued with a certificate.
· We can also do this as tailor-made course to meet organization-wide needs. Contact us to find out more: [email protected]
· The training will be conducted at SKILLS FOR AFRICA TRAINING INSTITUTE IN NAIROBI KENYA.
· The training fee covers tuition fees, training materials, lunch and training venue. Accommodation and airport transfer are arranged for our participants upon request.
· Payment should be sent to our bank account before start of training and proof of payment sent to: [email protected]