Live Interview with CEO EMEA at Ogilvy

22 April, 3 – 4:30 PM BST

Online

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About the event

 

How do you pitch the benefits of design to C-level?

 

‍This is one of the most common questions we get from our community. Designers often struggle to explain the value of design to C-level, who care about completely different things than they do. So we thought – why keep guessing? Let's go straight to the source.

 

We invited the CEO of Ogilvy EMEA, Patou Nuytemans, to sit down with us on April 22nd at 3pm BST for a raw, unfiltered live interview about how CEOs actually think and what they expect from designers when it comes to driving business forward.

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Want to change how your senior leadership receives your design proposals? This is your opportunity to learn the language of business directly from someone who speaks it fluently.

 

You will learn:

 

• How to build a case for your initiatives to get CEOs approval

• Which numbers and KPIs CEOs care about

• How to pitch having design in the boardroom to your C-level leadership

• Which mistakes and learnings Patou had throughout her career

 

About the Patou Nuytemans

 

Patou is an accomplished business leader with a proven track record of driving growth. As Ogilvy EMEA CEO, Patou doesn't just manage a region, she ignites it. Her philosophy is simple: unlock the network, empower the talent and enable creativity.

 

By fostering collaboration and connecting diverse perspectives and expertise across the 5 Ogilvy businesses (Advertising, PR and Influence, Consulting, Health and One), she unleashes the full creative potential of teams to deliver groundbreaking solutions for clients.

 

About the host

 

Ekaterina Solomeina is a creative director, entrepreneur and TedX speaker. Before starting Future London Academy 11 years ago, she worked as a Creative Director with a variety of agencies and in-house teams, including Microsoft, Nike and Samsung and creative legends like Donatella Versace and Michael Wolff (co-founder of Wolff Olins).

 

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