Empathy Mapping and Research with MURAL

This comprehensive course provides an in-depth exploration of empathy mapping and research techniques using MURAL, a leading digital collaboration tool.

Participants will gain practical skills in visualizing and analyzing user experiences, which are crucial for developing user-centered products and services.

Through a combination of theoretical insights, hands-on activities, and real-world case studies, learners will build proficiency in leveraging empathy mapping and MURAL to enhance their research processes.

Course Duration

5 Days

Target Audience

1. UX Researchers
2. Product Managers
3. Design Thinkers
4. Marketing Professionals
5. Innovation Teams
6. Anyone interested in user-centered design and research

Personal Impact

1. Acquire valuable skills in empathy mapping and effective use of MURAL.
2. Enhancing their ability to understand and address user needs.
3. Improve their capacity to collaborate with teams remotely, visualize complex information, and make data-driven decisions that enhance user experiences.

Organizational Impact

1. Organizations will benefit from more informed and user-centric design processes.
2. By equipping teams with skills in empathy mapping and MURAL.
3. Improve their product development cycles, increase user satisfaction, and foster a culture of empathy and innovation.

Course Objectives

1. To understand the principles and techniques of empathy mapping and its role in user research.
2. To gain hands-on experience with MURAL for creating and managing empathy maps.
3. To apply empathy mapping in real-world scenarios through case studies and projects.
4. To develop skills in synthesizing user research into actionable insights.

Course Modules:

Module 1: Introduction to Empathy Mapping

1. Overview of empathy mapping
2. Key components: user feelings, needs, thoughts, and actions
3. The importance of empathy in user research
4. Create a basic empathy map for a fictional user persona.

Module 2: Introduction to MURAL and Its Features

1. Overview of MURAL interface and features
2. Creating and organizing boards
3. Tools for collaboration and visualization
4. Review a project where MURAL was used to enhance team collaboration and visual thinking.

Module 3: Advanced Empathy Mapping Techniques

1. Advanced techniques for empathy mapping
2. Integrating qualitative and quantitative data
3. How to identify patterns and insights
4. Examine a case where advanced empathy mapping led to significant product improvements.

Module 4: Collaborative Research with MURAL

1. Techniques for effective remote collaboration
2. Using MURAL for group brainstorming and ideation
3. Managing feedback and synthesizing results
4. Conduct a collaborative empathy mapping session using MURAL with a group.

Module 5: Applying Empathy Mapping and MURAL to Real Projects

1. Integrating empathy mapping and MURAL into your research workflow
2. Best practices for ongoing use and improvement
3. Evaluating the impact of empathy mapping on project outcomes
4. Review a project where empathy mapping and MURAL were successfully integrated into the research process, focusing on outcomes and lessons learned.

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Course Administration Details

Methodology

The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work.

Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields.

All facilitation and course materials will be offered in English. Therefore, the participants should be reasonably proficient in English.

Accreditation

Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).

Training Venue

The training will be held at IRES Training Centre.

The course fee covers the course tuition, training materials, two break refreshments, and lunch.

In addition to our training in Kenya (Nairobi, Mombasa, Nakuru, Kisumu, and Naivasha), we conduct training in the following locations:

1. Dubai - United Arab Emirates
2. Cairo - Egypt
3. Johannesburg, Pretoria, and Cape Town - South Africa
4. Arusha, Dar-es-Salaam, and Zanzibar - Tanzania
5. Kigali - Rwanda
6. Accra - Ghana
7. Kampala - Uganda

Accommodation and Airport Transfer

Accommodation and airport pickup are arranged upon request. For reservations, kindly contact us on:

• Email: [email protected]
• Phone: +254715 077 817

Tailor-Made Program

This training can also be customized to suit the needs of you or your institution upon request.

You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us