Effective Message Development and Testing Course

Event: Effective Message Development and Testing Course

Venue: Indepth Research Services, Nairobi, Kenya.

Event Date: 18th - 19th December 2017.

NITA CERTIFIED

RECENT CLIENTS

INTRODUCTION

This course will look at how you can create and design effective messages for public communication. Harnessing insights from various social psychology and communication theories, this programme will also explore how you can effectively apply these concepts in your messages.

FOR WHOM THE COURSE IS RELEVANT

This course is relevant to all officers involved in communication work and need to know how to craft messages for better results.

DURATION

2 days

COURSE OBJECTIVE

By the end of this programme, you will be able to:

• Identify techniques to writing an effective message
• Apply different methods to test the effectiveness of your message

COURSE OUTLINE

• What is message development and testing? Why is it important? Why are people doing it?
• How to develop/craft a message
• Who is the message for?
• What is message testing?
• Deciding what channels/materials to develop
• Measuring the effectiveness of the message

How to participate                                                                         

• Tailor makes your course.
• Register as an individual.
• Register as a group.
• Become our partner.
• Purchase software.
• Frequently asked Questions (FAQ’s)

View related courses

• Advocacy and Lobbying skills Course
• Debt Collection and Credit Management Course
• Procurement and Supply Chain Management Course
• Corporate Social Responsibility Course

The most popular courses

• Food Safety and Hygiene Management Course
• Epidemiology and Biostatistics with Stata Course
• Introduction To Occupational Health and Safety Course
• Result Based Monitoring and Evaluation Course
• Contingency Planning Course
• Knowledge Management Course

View course catalogue on governance, leadership and management Institute.

For further inquiries, please contact us on Tel: +254 715 077 817, +254 (020) 211 3814, +254 731240802, +254 735331020. Email [email protected]

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer. Email: [email protected] Mob: +254 715 077 817 Tel: 020 211 3814

PAYMENT

Payment should be transferred to IRES account through bank on or before C.O.B. 11th December 2017. Send proof of payment to [email protected]

Others Details

For more details and updates please visit website.