EA Sports has lost the naming rights to their flagship game FIFA

EA Sports has lost the naming rights to their flagship game FIFA. The next game will be released in autumn 2023 under the name EA Sports FC. What about the licenses and rights for the superstars FUT 23 Coins? Will we still be able to play with the original Kylian Mbappé, Lionel Messi and Cristiano Ronaldo in the future? EA took care of this a while ago...

Licensing deals in the next FIFA: EA Sports FC and FIFPRO continue working together. | © EA Sports / EarlyGame

It was a message like an earthquake, at least for us long-time fans: EA Sports will lose the rights to name their product 'FIFA'. With FIFA 23 we got "the last FIFA of all time". It sounds scary, but it's not that bad.

The legendary publisher has been making FIFA games since 1993. With the end of the current licensing rights, fans have already been speculating: what is actually going on with the FIFA? Or to put it another way: Will FIFA 24 even exist? And what about the game from EA? Will we also lose original leagues, clubs, and players?

After all, no one (shoutout to PES) wants to play with Kyle Muabbe, Luinel Massi or Christian Noraldo, we want to continue playing with our favorite players buy FIFA 23 Coins. EA already has an answer – which sounds very good!