Digital marketing Training in Noida

Training or Development Class Title

Event Type

Training or Development Class

Training or Development Class Date

12-08-2019 to 14-05-2020

Last Date for Applying

23-04-2020

Location

Gautam Buddh Nagar, Uttar Pradesh, India

Organization Name / Organize By

webtrackker

Organizing/Related Departments

Organization Type

Education Institution

Training or Development ClassCategory

Technical

Training or Development ClassLevel

National

Related Industries

Education/Teaching/Training/Development

Location

Gautam Buddh Nagar, Uttar Pradesh, India

SEARCH ENGINE OPTIMIZATION

ONPAGE OPTIMIZATION

OFF PAGE OPTIMIZATION

PPC ADVERTISING (GOOGLE ADWORDS)

SOCIAL MEDIA MARKETING

FACEBOOK MARKETING

LINKEDIN MARKETING

TWITTER ADVERTISING

VIDEO MARKETING

GOOGLE ANALYTICS

MOBILE WEB MARKETING

ADSENSE & BLOGGING

ONLINE REPUTATION MANAGEMENT (ORM)

AFFILIATES

ECOMMERCE MARKETING

EMAIL CAMPAIGN

Understanding about Internet , websites , domain , web server , web hosting etc.
Planning of a website
HTML Basic
About CMS and creating website in
Wordpress
What is SEO?
What are search engines and their functions ?
Understanding traffic , keywords etc.
What is onpage SEO?
Keyword Research With Google Keyword Planner
Domain Selection & URL Structuring
Head Section Optimization
Meta Tag Optimization
Redirection Tags
SEO Friendly Content Writing
Heading Optimization
Keyword Density, Spamming Stuffing
LSI (Latent Semantic Indexing)
Image Optimization
Video Marketing
Robots File Creation
Sitemap Creation & Submission (html and xml)
Website Tracking Tools (Google Analytics, Google Webmaster Tools)
What is Off page SEO?
Why Off page is Important
What are Backlinks?
Backlinks Creation Methods
Difference Between Do Follow and No Follow Backlinks
What is Google Page Rank
How to Increase Google Page Rank
Web Directory Submissions
Social Bookmarking
Article Writing & Submission
Press Release Writing & Submission
Comment Blogging
Classifieds Posting
Forum Posting
Link Exchange (One way, two way and three way)
Search Engine Submissions
RSS Feeds
Understanding in organic search results
Introduction to Google adwords & PPC advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google adwords account
Understanding adwords account structure
Campaigns, Adgroups, Ads, Keywords, etc.
Types of Advertising campaigns-Search, Display, Video
Difference between search & display campaign
How does adwords rank ads
Understanding adwords algorithm (adrank) in detail with examples
What is quality score
Why quality score is important What is CTR?
Why CTR is important Understanding bids
Advanced level bid strategies
Enhanced CPC
What are flexible bidding strategies
Understanding ad-extensions
Types of ad-extensions
Adding ad-extensions in our Campaign
Creating adgroups
Finding relevant adgroups options using tool
Creating adgroups using tool
Understanding keywords
Finding relevant keywords
Adding keywords in ad-group using keyword planner tool
Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Examples of types of keywords
Creating ads
Understanding ad metrics Display & destination URL
How to write a compelling ad copy
Best & worst examples of ads Creating ads
Tracking Performance/Conversion
What is conversion tracking Why is it important
How to set up conversion tracking
Adding tracking code in your website
Checking conversion stats
Optimizing Search Campaigns
What is social media
Understanding the existing social media paradigms & psychology
How social media marketing is different than others
Understanding Facebook marketing practical session
Creating Facebook Page
Increasing fans on fan page
How to do marketing on fan page (with examples)
Fan engagement
Important apps to do fan page merketing
Facebook Advertising
Types of Facebook advertising
Best practices for Facebook advertising
Creating Facebook advertising campaign
Targeting in ad campaign
Payment module-CPC vs CPM-CPA
Setting up conversion tracking
Using power editor tool for adv.
Introduction to Google analytics
How Google analytics works
Understanding Google analytics account structure
Understanding Gooogle analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
How to set up analytics account
Hot to add analytics code in website
Understanding goals and conversion how to setup goals?
Understanding different types of goals
Understanding bounce & bounce rate
Difference between exit rate & bounce rate how to reduce bounce rate
How to setup goals
Importance of funnels
How to integrate adwords and analytics account
Benefits of integrating adwords & analytics
Measuring performance of marketing campaigns via Google analytics
Understanding filters & segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring traffic behavior
Taking corrective actions if required
Understanding Mobile Devices
Mobile Marketing and Social Media
Mobile Marketing Measurement and Analytics
Fundamentals of Mobile marketing
App Store optimization
Creating mobile website through wordpress
Advertising on mobile (App & Web)
Targeting ads on Apps Targeting via location
Targeting ads on search engine
Content Marketing on mobile
Mobile strategy-segmentations option targeting and difference
SMS marketing
What is Adsense
How to get approved for Adsense
Cool trick to get Adsense approval by Google
Using your adsense account interface Placing ads on your blog
Creating blogs with our Free theme
What is Blogging
How to Blog
What is Wordpress and How to Create with Wordpress
Wordpress Themes and Plug