Decoded: Cookieless future, 1st Party Data Strategy and Serverside Solution

Alarming questions for brands are why to bother about third-party cookies going obsolete, how to navigate through the cookieless future and when to start the transition.
- Measurement will be a challenge.
- Gaps in Campaign Attribution
- What happens to Remarketing & 1:1 Personalization?

There is an increasing user demand for greater privacy, choice and control over how data is collected and used by brands. To tackle this, legal compliances such as GDPR & CCPA, browser & OS restrictions (iOS 14) are forcing brands to rethink their measurement strategies.

- Is first-party data foundation the only strategy to solve for this cookieless future? What are other solutions available?
- Where does GA4 (Google Analytics V4) fit in this solution?
- What's the buzz about server side tagging?
- Are these all connected?

Do you have these questions as well and more..?

If yes, we invite you to join Bismayy Mohapatra - Head of Product (Tagmate) at Tatvic Analytics host a Q&A session with experts Brandie Green, M.S.,CSMP Green - Marketing Analytics Expert and Josh Silverbauer - Head of Analytics in the 3rd episode of " The Tag Talk" series.

Others Details

Event Registration Link: https://meet.zoho.in/YRH0RtvLuw