Corporate Communications and Public Relations Course

CLICK ON THIS LINK to view course outline and register to attend

Introduction

Public Relations and Corporate Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global.

Who Should Attend?

• Public Relations professionals
• Other key personnel in the organisation whose work involves contact and interaction with internal / external public
• Also beneficial to personnel professionals who wish to learn how to use communication more effectively – possibly in the areas of personnel, marketing, sales, training and administration

Programme Objectives

• Set Corporate Affairs in its strategic anticipatory and effective context
• Develop an understanding of stakeholder programmes for regular, focused communication activities
• Examine the development of Corporate Affairs tools
• Understand how to develop and coordinate strategy, plans and tactics
• Evaluate the use of research.

Course Outline

CLICK ON THIS LINK to view course outline and register to attend