Communications for Development Course

This IRES course will introduce participants to the field of Communication for Development (C4D).

C4D is an evidence-based process that utilizes a mix of communication tools, channels and approaches to facilitate participation and engagement with children, families, communities, networks for positive social and behaviour change in both development and humanitarian contexts.

It draws on learnings and concepts from the social, behavioral and communication sciences.

Communication technologies and approaches have evolved rapidly in the past decade and new opportunities for engaging people in social change processes have opened up.

At the same time, factors such as changing demographics, globalization, armed conflicts, climate change, disease, pandemics and epidemics, movements of migrant and   refugee   populations, and   rapid   urbanization   have posed new challenges and requirements for innovation in the development and communication sectors.

Duration

10 days.

Learning Objectives

Upon completion of this training course, participants will be able to:

1. Understand key theories around communication, development, culture, behaviour and social change
2. Describe key theories around communication, culture, behaviour and social change
3. Define key C4D concepts, principles, approaches, methods and techniques
4. Recall the role of research, design, development, implementation and monitoring and evaluation to C4D programming
5. Identify the steps involved in the design and development of effective, evidence-based and human rights-based C4D strategies in line with best
6. Select the most effective communication channels.
7. Recognize the importance of internal and external communication and the different audiences you need to reach.
8. Develop key messages for your markets and stakeholders.
9. Define the communication goals and objectives.
10. A step-by-step toolkit and framework to create a clear, concise, integrated communication strategy.

Topics to be Covered

Module 1: Principles and Concepts in C4D.

1. Introduction to C4D.
2. C4D Planning.
3. C4D Implementation and Management.

Module 2: Behavior and Social Change Theories in C4D.

1. Behavior and Social Change Theory in C4D.
2. Interpersonal-Level Change Theories
3. Community-Level Change Theories.
4. Theory-Led C4D Research and Planning.

Module 3: C4D Research, Monitoring, and Evaluation.

1. Research, Monitoring and Evaluation
2. Participatory Research.
3. The C4D Research, Monitoring and Evaluation

Module 4: Role of development in Communication.

Applied/Practical Components

1. Development communication in health and gender
2. Development communication in Activism Humanitarianism, and social change
3. Development communication in ICT and open development
4. Development communication in environment and sustainability
5. Development communication in Inequality, Global poverty and Hunger.

Module 5: Development of a communication strategy for development

1. Contextual analysis.
2. Goals
3. The causal analysis.
4. Targets (direct-indirect).
5. Communication activities.
6. The messages.
7. Canals
8. Typologies of the supports for the implementation of a C4D.
9. The calendar.
10. Human and financial resources.

Related Courses

1. Leveraging the Generation Gap Course
2. Intensive Communication and PR for Public Sector Course
3. Digital Diplomacy Course
4. Effective Project Proposal and Report Writing Course
5. Mastering the Art of Storytelling Course
6. Fundamentals of Public Communications Course

Course Administration Details

Methodology

The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work.

Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields. A

ll facilitation and course materials will be offered in English. Therefore, participants should be reasonably proficient in English.

Accreditation

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).

Training Locations

The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch. 

In addition to our training in Kenya (Nairobi, Mombasa, Kisumu, Nakuru, and Naivasha), we also conduct training virtually and at the following destinations:

1. Dubai - United Arab Emirates
2. Cairo - Egypt
3. Cape Town, Johannesburg, and Pretoria - South Africa
4. Zanzibar, Dar-es-Salaam, and Arusha - Tanzania
5. Kigali - Rwanda
6. Accra - Ghana
7. Kampala - Uganda

Accommodation and Airport Transfer

Accommodation and airport transfer are arranged upon request. For reservations, kindly contact us.

Tailor-Made Program

Upon request, this training can also be customized to suit the needs of you or your institution.

You can have it delivered at our IRES Training Centre or at a convenient location of your choice. For further inquiries, please contact us