The Beauty Trends & Innovations Conference 2025

Accelerate Growth, Captivate Customers In-Store & Online, Leverage AI-Driven Experiences & Outshine The Competition With Dynamic & Lucrative Brand, Product & Marketing Strategies. Monetise Game-Changing Beauty Trends For High-Impact Campaigns & Profitable Product Innovations​. 

>> View the full agenda here 

Get ready to redefine your beauty brand’s trajectory at Europe’s most influential, insight-packed conference and networking experience. Now in its 13th iconic year, The Beauty Trends & Innovations Conference returns - bolder, brighter, and more business-critical than ever before. 

We’re bringing together 40+ industry powerhouses, brand disruptors and retail pioneers from the most respected and fastest-growing beauty names in the world:
L’Oréal. Avon. M&S. Harvey Nichols. Amazon. NEOM. KAO. Medik8. Zalando. BYBI. Dr PawPaw. Elemis. Unilever. SLG. Pai. Trinny London. Wella. Nuriss - And more! 

This is your exclusive opportunity to tap into: 

1. Visionary brand and marketing strategies that set your products apart in saturated markets
2. Customer-first thinking across every digital and physical touchpoint
3. AI-powered personalisation and retail innovation that drives loyalty and spend
4. Trend-led product development and sustainability that actually converts
5. Authentic storytelling that deepens emotional connection and fuels community growth

>> View the full agenda here  

New for 2025: AI, Retailer Insights & Fragrance Frontiers
This year’s event introduces AI-Driven Personalization Masterclasses, equipping brands to turn data into hyper-targeted customer loyalty. A brand-new Retailer Strategy Roundtable features leaders from Primark, Sainsbury’s, and Space NK sharing shelf-ready tactics for 2026. Plus, dive into the Future of Fine Fragrance - a dedicated session on scent-led consumer engagement.

Expect real-world success stories, game-changing insights, and commercially actionable takeaways that spark measurable impact - immediately.

Why This Conference?

• High-Impact. Zero Fluff: One power-packed day, no time wasted, every session curated to deliver ROI
• Network with decision-makers, not gatekeepers: Join a senior, curated guestlist of beauty’s top minds
• Leave with a toolkit, not just a to-do list: Walk away with proven strategies you can implement the next day

Meet Your Speakers:

From CMOs and Heads of Beauty to Founders and Innovation Directors, your speakers aren’t theorists—they’re in the trenches, building what’s next. (And they’re ready to show you how.)

• James Mugford - Head of Beauty, Marks & Spencer
• Ahmed Khodr - Head of Microbiology Innovation Labs, L'Oréal 
• Christina Habib - Chief Insights Officer, Unilever
• Lucy Beresford - Managing Director, SLG Brands
• Natalie Deacon - Executive Director, Purpose & Sustainability, AVON
• Vanessa Barretieri - Commercial Director, Elemis
• Rose Abbott - Head of Brand, MUA Cosmetics, FB Beauty
• Lauren Myers - Chief Marketing Officer, Grown Alchemist
• Alice Menichelli - Head of Strategic Partnerships, Amazon Premium Beauty
• ...And Many More

>> View the full agenda here 

Secure Your Seat Today
Join Europe’s most influential beauty leaders for the #1 event to future-proof your 2026 strategy.
First 50 Tickets: £399 (Save 30%) | Standard Rate: £599*

Others Details

Key Themes & Topics: Trend-Driven Innovation For Lasting Success AI, Tech & Personalisation That Delivers Results Social Media & Commerce Success The Latest Beauty & Wellness Trends The Future Of Fine Fragrance & Scent Sustainable Beauty – Packaging & Product Innovation Consumer Insights & Shifting Behaviours Retailer Insights & Winning Partnerships The New Must-Have Ingredients Authenticity, Influence & Communities