Agribusiness, Enterprise Development and Market Linkage Course

Introduction

For rural development and poverty alleviation, marketing of agricultural produce by smallholder farmers is key. Markets provide the means through which the rural poor participate in economic activities as producers, as employees and as consumers of goods and services.

Smallholder farmers’ production is not linked to the market. Linking smallholder farmers to existing and new income-generating agro-processing enterprises is necessary for rural development and poverty alleviation. This training programme aims at building the agro-enterprise capacity of rural development practitioners to enable them facilitate the market integration of the most vulnerable beneficiaries. The participants will be guided through participatory processes for identifying market opportunities and developing viable agro-enterprises that are sustainable and which are geared towards improving the incomes of rural farmers, processors, and traders.

Agribusiness and Enterprise development is a course oriented towards imparting knowledge about different activities, economic concepts and tools related understanding agriculture as a business. The course modules: Economics of Production, Agriculture as a business, Micro-enterprise Development and Management, Financial planning, Principles of Business Management and Marketing, Entrepreneurship Development and Networking.

Course Objective:

• Help farmers engage with markets.

• Apply skills in participatory methods for farmers in Market analysis and decision making.

• Guide in market identification and selection of attractive enterprise options, based on information gathered from the market and market chain.

• Build agro-enterprise skills within the community so that groups can continue to effectively engage with the marketplace in the future.

• Agriculture as a business

• Economic approaches and business strategies in agribusiness and enterprise development

• Understand the nature, importance, and role of agribusiness firms in the domestic and the international markets in which farmers compete

• Economic principles related to agriculture and agribusiness

• Developing agribusiness plans

Duration

5 days

Who should attend?

National governments, UN partners and NGOs, Agriculture Extension (Agricultural extension officers, senior agricultural officials and policy makers) working with communities, in governments, funding agencies, Research organizations

Course content

o Introduction

o Agribusiness system, food and Fibre industry

o Agribusiness and entrepreneurship development

o Understanding Consumer

o Business Behaviours and Market Equilibrium

o Macroeconomics and Agricultural Economics

o Agricultural Policy and the Role of the Government in Agribusiness Development

o International Agricultural Trade and

o Marketing Management in the Agriculture

o Cooperative Society of the system cooperative society development

o Challenges and the Future of the Agriculture and the Whole Agribusiness (Agri-Food) System

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: [email protected] Tel: +254 721 331 808

Training Venue

The training will be held at our Upskill Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Upskill certificate upon completion of this course.