Addiction Conferences EMP Series

Our addiction conferences EMP Series bring key thought leaders in ethical addiction treatment business and marketing. This is a critical time for many treatment centers and understanding and gaining new business and marketing strategies is critical.

BHNR's 14th Addiction Conferences (event website) ethical marketing practices series will be educating CEO’s, Executives, Directors, Marketing professionals, and outreach. Our 5 executive panelists will be educating on proper business and marketing strategies to survive the changes occurring in behavioral health. Many centers do not have a clear understanding of a healthy marketing mix. Generating leads requires a mixture of proven strategies including drug rehab SEO, proper website development, Google analytics, call tracking and organic marketing. 

In addition, many are failing with their substance abuse billing and receivables. If all the above are not set-up properly and put into place, web marketing will never succeed. All of our addiction conferences EMP Series events connect addiction and behavioral health organizations, and professionals in establishing new and valuable relationships, that not only make good business sense but assist the many seeking treatment.

Addiction Conferences EMP Series Thought Leader Panelists

This addiction conference will feature 6 Executive Thought Leader Panelists (2 remaining sponsorships available). 

We have invited Florida Healthcare law firm again to update the addiction treatment community on the controversial FARR certification. Their continued commitment to assisting healthcare providers is greatly appreciated. They will be giving a special presentation on What Does the new FARR certification mean?, and What is Coming for Operators?

Highlighted vital information covered at the conference include;

• NEW PANELIST how to drive revenue per admission through superior utilization review and add 20-30% straight to your bottom line.
• NEW PANELIST using in-network contracts strategically to broaden your referral base and fill empty beds.
• getting paid in 14 days for substance abuse billing
• Google September 2018 speed update
• drug rehab SEO (Digital Darwinism)
• Legit Script the most expensive marketing strategy
• branding; It’s not advertising
• Social media marketing; controlling Your staff’s posts
• NEW GUEST Florida Healthcare Law What Does the new FARR certification mean and what is Coming for Operators.

Only 2 Executive Thought Leader Panelists Sponsorships Remaining

Catered Breakfast, and Lunch
Prize giveaways: 39” Smart Flat Screen TV, and a Google Home

Addiction Conferences Educating on Ethical Business and Drug Rehab Marketing Strategies

This is part of our addiction conferences EMP Series focuses on educating Executives, and Outreach on the drastic changes occurring that affect their entire operation by providing ethical business operating solutions. The event provides “real” business experience from panels of successful Executives and Business Thought Leaders in addiction and behavioral health.

Many recent changes occurred with Google restrictions, and new addiction treatment marketing laws, it is paramount for new or existing organizations to address these issues in their current infrastructure to generate revenue and increase return on investment. Our panelists are proven industry leaders, sharing proven business practices and knowledge. You will learn crucial intelligence that will help your organization survive and take it to the next level. All of our addiction conferences are must-attend events for CEO’s, COO’s, Directors, Executives, Marketing, and Outreach professionals. 

Many recent changes occurred with Google restrictions, and new addiction treatment marketing laws, it is paramount for new or existing organizations to address these issues in their current infrastructure to generate revenue and increase return on investment. Our panelists are proven industry leaders, sharing proven business practices and knowledge. You will learn crucial intelligence that will help your organization survive and take it to the next level. All of our addiction conferences are must-attend events for CEO’s, COO’s, Directors, Executives, Marketing, and Outreach professionals.

Addiction Conferences EMP Educates on Google Affecting Drug Rehab Marketing Efforts

How to rank organically and in maps on Google.

Some treatment centers are racing to get legit script certification due to Google’s healthcare and medicines policy. According to the policy, Legit Script certification is only needed if treatment centers, sober livings, lead generations, referral agencies, and crisis hotlines wish to do paid advertising.

In the United States, advertisers will need to be certified by LegitScript as addiction services providers before they can advertise through Google Ads. Google advertising policies.

These centers are racing and fighting to get paid search ads on the first page of Google. These paid ads only account for 2% of Google’s page one click-throughs. The top 3 organic listings get a whopping 70% of the click-throughs. The legit script certification is not needed to get on page one of Google organically or to rank in the 3 Google maps listings.

Centers need to be better educated on how to get on page one of Google organically. Many addiction treatment operators need more education on proven marketing practices to survive. Many are making fundamental mistakes in their rehab marketing. These mistakes are preventing them from ranking on page one organically and in the 3 coveted Google maps listings.

Executive and Outreach Addiction Conferences EMP Series Focuses on the Necessary Tools to Survive the Difficult Changes Occurring in our Industry

As CEO’s, Executives and Directors it is your job to generate clients. It is also your job to provide your Outreach and Marketing staff tools to assist them in their jobs. Many websites are not equipped well enough to support the foundation marketing requires. Not only are they not equipped to support marketing efforts, but there is also little chance the Google spiders will visit, or rank many centers. This is one of the main topics covered in our addiction conferences.

Many are quick to say web marketing doesn’t work. There alternative options are pay-per-click, call centers, TV, radio, and “boots on the ground”. Web marketing outperforms these all combined, if set-up and run correctly.

While all the above are good parts of a drug rehab marketing mix, treatment centers must start to have a long-term strategy to survive the difficult and on-going changes in our industry.

• Proper Website structure and Schema
• Detailed and robust marketing plan
• Drug rehab SEO, website pages Search Engine Optimization
• Blog pages Search Engine Optimization
• Social media presence
• Branding (this is not marketing)
• Proper Google business maps on a website
• Inconsistencies with NAP
• No blog, or not active
• No testimonials
• No staff page
• A website that is about them, and not engaging to the target audience
• Updated literature
• Electronic brochures

Also consider, centers need to provide enough tools for their drug rehab marketing, and outreach staff, in addition to the above. Outreach professionals need some basic tools to generate new referral relationships, and These professionals rely upon the above, in addition to the following;

• Resources to consistently grow a referral network
• Training on social media (LinkedIn, and Facebook) to consistently establish new relationships
• Training on social media to drive targeted visitors to the website
• Training on social media to prevent damage to the brand of the center
• A marketing strategy that gets the entire organization involved
• Driving targeted visitors to a website
• Detailed marketing plan
• Understanding all the components of marketing to understand the brand and goals of the center

Those Interested in Volunteering for one of our Addiction Conferences EMP Series Thought Leader Events email Charles Davis: [email protected]

Contact Charles at 561-235-6195, or [email protected] with any questions.

This is one of our outstanding addiction conferences for treatment centers sober homes, opiate detox, private clinicians and any sales/service related organization.

We look forward to another great event and hope you will join us! 

Others Details

We have invited Florida Healthcare law firm again to update the addiction treatment community on the controversial FARR certification. Their continued commitment to assisting healthcare providers is greatly appreciated. They will be giving a special presentation on What Does the new FARR certification mean?, and What is Coming for Operators?