The 2K League reached 14 marketing partners this season

In fact, anyone can create their very personal league by incorporating their own teams, cities and other specifics. It was also possible to NBA2king regulate and alter the rules for the league. This was unheard of. Most highly praised was the gameplay, presentation as well as other elements. All-Star Paul George was on the cover.More companies are joining the NBA 2K League. 

The NBA 2K League has increasingly been attracting sponsors too. The 2K League reached 14 marketing partners this season. That's the largest ever for an NBA 2K League season, including five new partnership agreements with GameStop, Jostens, SAP and Tissot as well as DoorDash as the partner of the NBA 2K League Playoffs and Finals.

With a fan base that is fervent, esports sounds like an excellent commercial idea. "Our fans share a passion for the sport that is such an incredible premium for brands to connect with" Donohue says. "Our average user is playing video games for about 30 hours a week. This is a dedicated base of fans."

Donohue believes the NBA 2K League's rapid increase in partners is due to a combination if companies who recognize that esports are an emerging market, as well as a dramatic increase in fan engagement. It's my opinion that it's already being observed, and the increasing fan involvement only fuels the fire. It was the fact that all the brands we talked to about partnerships decided they wanted to get involved in esports and are just trying to figure it all out.

However, for businesses there is an inherent risk when jumping into the esports industry, which is a new one as a former Golden State Warrior and noted tech entrepreneur Andre Iguodala once called "the Wild Wild West". It was worth the risk for the NBA. Donohue states, "It's in 2K's DNA to be innovating." Donohue also states that NBA owners "realize the future and this will continue to Buy 2K MT PS4 expand." So I believe there's more risk in not doing it rather than doing it.