Why do we behave this way? The power of behavioural insights Nesta talks to... Elspeth Kirkman

How do you make your choices? What if we could have greater insight into how we arrived at a certain decision? Or on a much larger scale, better understand why a government or corporation devised a particular policy or product?

What if, once armed with this knowledge, we could steer ourselves in a better direction?

In this conversation, Elspeth Kirkman will talk about the behavioural insight approach to issues and how it applies evidence about actual human behaviour - rather than assumptions about it - to practical problems.

Over the last decade, the behavioural insight approach has opened up new avenues when it comes to addressing some of the most challenging problems faced by society, corporations and individuals. 

Join our discussion examining the power and effectiveness of our natural human instincts.

Elspeth Kirkman founded BIT's North American office before returning to the UK to run the organisation's social policy portfolio out of London. She has taught behavioural insights courses at Harvard and Warwick Universities and is a Visiting Senior Research Fellow at King's College London. Elspeth has been on secondment to Nesta, which part owns the Behavioural Insights Team, since February. She is also the author of Behavioral Insights, an upcoming publication which has inspired the key themes of this conversation.