Context Marketing: Beyond Google & Facebook

For quite some time, the idea of Digital Marketing was relatable to Content Marketing and promotion via Facebook, Top Social Channels, and Google.

A big reason for promotion via Google and Facebook was because of better targeting and low cost per engagement. However, with coming times, the same is not going to be the case.

With the bombardment of competitors online and laws of bidding economy, Engagement Costs are bound to go higher.

Its high time to be extremely targeted and start Context Marketing.

Digital Marketing is all about targeting the right audience, persona and balancing ROI.

Topics to be Covered:
1. What is Context Marketing?
2. What is Bidding Economy?
3. What is Online Persona?
4. Beyond Facebook & Google:
a. Selecting the right channels.
b. Thumb Rules on Good UI.
c. Creating great Content.
d. The concept of Domain Authority.
5. Future of Digital Marketing.

About the Speaker:
Ankit is a seasoned Digital Marketer specialized in Social Media promotions and is now experimenting with Search Engine rankings. He is the Founder and Director of Award-winning Digital Marketing & Development agency, Buzo Media since past four years.
Majorly focusing on the mix of organic and paid campaigns which drive results, he has catered to clients ranging from various Startups to brands and Multi-Corps.

Who Should Attend?

- Students looking for a career in digital marketing.
- Marketing & Sales Professionals.
- Advertising & PR Professionals.
- Start-Ups or Entrepreneurs looking at adopting digital tools.
- Offline Marketing & HR Managers.
- Digital Marketing (SEO, PPC, Social Media) Professionals.
- Self Employed Professionals.

All the participants will be provided with a Certificate of Training in Digital Marketing from IIM Indore & Value Kreation, An International Training Organisation.