According to the latest Nielsen's Hong Kong Smarter Digital City report, only one in five surveyed consumers (20%) indicate that they are "highly satisfied" with the digital experience here in Hong Kong. This is especially surprising for a city that has one of the world’s most robust telco infrastructure, deep mobile penetration and strong digital campaigns effort.
"There could be a number of reasons for this, but the main one is that a lot of Hong Kong brands and companies have not really thought about the full customer journey from online through to the offline experience,"- Leonie Valentine, Managing Director, Sales and Operations, Google Hong Kong
How can Marketing Leaders in Hong Kong today unlock the full potential of their content, visual and data-driven strategies; together with digital and disruptive marketing technologies throughout the full customer experience journey to significantly impact their brand influence and loyalty.
Going into the 4th Annual Year, CMO Innovation Summit Hong Kong is one of industry’s most reputed, highly engaged and widely attended forum for the region’s top Marketing Leaders and Business Decision Makers. This close-door summit will gather over 150+ CMOs, VP Marketing, GM/Head of Marketing, and Head/Director of Digital/Data/Branding/Experience/Social Media/Loyalty/Analytics, and other Key Business Decision Makers to find out what it takes to drive successful Marketing today!
Time: 8:30 am - 4:45 pm