- TypeTraining or Development Class
- Location Devimpact Institute, Nairobi, Kenya
- Date 13-11-2023 - 17-11-2023
Advertising/Marketing
Social media marketing is most effective when combined with other aspects of your marketing strategy. Social media technologies take on many different forms including magazines, internet forums, web blogs, social blogs, microblogging, wikis, podcasts, pictures, and YouTube videos. This training will equip participants with the practical understanding required to successfully plan, implement, manage, and measure social media sales and marketing operations. The main aim of this training on mastering sales & marketing in the age of social media, is to equip sales and marketing professionals with the tools, methods and strategies they need to avoid pitfalls and take advantage of the enormous marketing opportunities connected to the efficient use of social media. Participants will learn how to effectively use social media platforms to build powerful online brand identities, increase sales effectiveness, and foster more customer loyalty.
Target Participants
Social media marketing training is designed for Brand Managers, Sales and Marketing Professionals, Business Development Professionals, Account Executives, Product Managers and Entrepreneurs.
Course Duration
Online 7 Days
Classroom Based 5 Days
What you will learn
By the end of this course the participants will be able to:
Course Outline
Marketing: An Overview
Introduction to Social Media Marketing
Enhancing Sales and Marketing Effectiveness
Developing a Social Media Marketing Strategy
Monitoring Social Media Campaigns
Training Approach
This social media marketing course is delivered by our seasoned trainers who with vast experience as expert professionals in their respective practice fields. The course is taught through a mix of practical activities, presentations, group works and case studies. Training manuals and additional reference materials are provided to the participants.
Certification
Upon successful completion of this course, participants will be issued a certificate.
Tailor-Made Course
We can also do this as a tailor-made course to meet organization-wide training needs. A training needs assessment will be done on the training participants to collect data on the existing skills, knowledge gaps, training expectations and tailor-made needs.