Think Like a Start-up Game: Learn How to Think Like a Start-up by Applying Design Thinking Principles

During this game, groups will work in an interactive way in setting up their own startup company by using the principles, tools and mindset of Design Thinking.

Participants will be challenged to think beyond their everyday routine, in order to come up with creative and innovative ways of designing a value driven organization. Teams will be created cross-functional, and each participant gets a specific role, e.g. time keeper, decision maker, CEO, client, marketing, sales. By carefully deciding who will get which role (e.g. senior leader becomes a marketeer, operational manager becomes CEO), we can promote interactivity amongst levels of seniority and between teams.

The biggest learning of this challenge is for teams to experience how high-paced decision making, collaboration and close contact with the end-user can lead to surprising and innovative results.

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