Strategic Social Media Marketing Course

INTRODUCTION

This course aims at giving participants a specific insight on how to build & manage a brand & optimize the brand's contact points throughout consumer’s experience. This branding course addresses brand personality, values, culture, branding and communication strategies

We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.

DURATION

5 Days

WHO SHOULD ATTEND

This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

Course Level: Foundation

COURSE OBJECTIVES

• Develop a framework to identify and establish brand positioning and values to build customer-based brand equity
• Plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity
• Evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity
• Design specific strategies that focus around extending, revitalizing and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).

TOPICS TO BE COVERED

• How to identify and establish brand positioning and values
• How to plan and implement brand marketing programs
• How to evaluate a brand equity management system
• How to design strategies that retain existing brand resonance
• Discover why brand identity matters, and how to organize the brand team
• How to define the brand vision and mission
• How to get to know your audience
• Master how to communicate the brand and develop a strong visual