- TypeWorkshop
- Location Online Event
- Date 22-05-2023 - 30-06-2023
Education/Teaching/Training/Development
SMM is an abbreviation for Social Media Marketing. It is a type of digital marketing that promotes products, services, or
brands using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. SMM entails developing
and publishing content on social media networks, interacting with followers and consumers, and analysing social media
campaign results.
Organic social media marketing, paid advertising on social media platforms, influencer marketing, and social media
analytics are all examples of SMM tactics. The primary purpose of social media marketing is to raise brand awareness,
create leads, drive website traffic, and eventually increase sales.
Creating and distributing compelling content, cultivating a social media community, organising social media contests and
promotions, using hashtags and keywords to boost visibility are all standard SMM methods.