Reuters Events: Pharma Customer Engagement USA 2023

There's never been a greater array of avenues to reach HCPs, but it's never been harder to capture their attention. It's time to embrace change management, foster digital and AI innovation adoption, upskill analytical capabilities and dismantle internal silos, to thus cultivate a new customer-centric mindset that will truly command HCP attention and admiration. 

Welcome the new era of agility at Reuters Events: Pharma Customer Engagement USA 2023 where 300+ Marketing, Medical, Commercial, Analytics, Data and Digital leaders will unite to drive personalized customer journeys, streamline HCP experience, and craft customized messaging that will finally allow you to surpass your competitors.

. Cultivate a mind-set shift to unlock AI and new engagement channel innovation: Encourage new ways of thinking - top-down and bottom-up - to experiment with AI and new digital channels to empower your field-force with precise customer targeting and drive utmost engagement.

. Equip medical and marketing with analytical skills to drive true omnichannel orchestration: Upskill CX teams to face digital transformation head on to maximize impact across external engagements that facilitate true channel harmonization that will meet ever-changing stakeholder needs.

. Translate fit for purpose data into impactful insights: Overcome "garbage in and garbage out" syndrome to make your data precise and proactive to better understand customer dynamics, build precise customer journeys and stay ahead of the game.

. Champion cohesive content creation and dissemination: Cut through noise with authentic and empathic content with global to local alignment to empower HCP conversations with patients and populate a new pool of potential prescribers.