Re: Imagine Pharma Marketing

A Strategic Roadmap For Embedding Long Lasting Commercial Evolution Across Marketing

- Amplify digital at a critical time - identifying what the triggers for 'must do' changes, and assessing if these are these connected to true long lasting digital transformation
- Examining COVID forced acceptance of Omnichannel marketing importance: where do CX and MCM groups need to channel their energy and what elements to prioritize to deliver a consistent experience of your brand
- Analyze content consumption habits and behaviors of HCPs to develop your content and engagement strategy
- Scaling video content - keeping the authenticity; examples of good stories that make for great content and pull the story forward to capture emotion
- Scaling video content - keeping the authenticity; examples of good stories that make for great content and pull the story forward to capture emotion
- Quantify the right multichannel mix to select the right channel for the corresponding campaign
- Optimize your patient journey and adherence as a marketing aid - how 'how to' and 'why' build as patients continue to increase levels of expectation on access and reach
- Build a successful performance measurement framework to better interpret your data and understand your goals within analytics
- Minimize data noise and digital health errors through smart use of data analytics and combining data sources
- Reimbursement: relocating reimbursement as part of the innovation process - understand the value proposition of tech and quantify the willingness to pay
- Evaluate if we have seen the promise of AI come to fruition in this current period of turbulence. Has it done the job that we thought it would?
- Develop a methodology of how to split personal and non-personal promotion

Others Details

Time: 09:45 - 14:20