Re: Imagine Medical Device Marketing

Identifying Transitory and Short Term Pivots From True Transformation and Innovation in Device Marketing

1- Identify which marketing and sales adaptations in tools/tactics/technologies are transitory and those which will be long lasting business transformations

2- Understand the future role of the marketer + sales + content: speaking to audiences you have little experience with engaging

3- Objectively sizing your sales force and promotional mix, examining your value drivers if your field force doesn’t exist

4- Quantifying the right promotional mix for your business, even if/when sales force is available again – and is utilizing the field force even optimal in future

5- Develop a methodology in how to split personal and non-personal promotion

6- Develop tactics to reinforce your branding, and the levels to which you can do this in a virtualized world

7- Quantify the trend toward audio consumption of your customers and understand where audio fits in to a full-funnel marketing campaign

8- Analyze if AI has delivered on the promise as a tool for holistic integrated solutions development

9- Evaluate Software As A Medical Device as a patient facing, symptom management tool and where we are with Digital Therapeutics

10- Minimize data noise and digital health errors through smart use of data analytics and combining data sources

Others Details

Time: 9:00 am - 1:40 pm