Psychology for Digital Behavior Change - 3-day Course (Chicago)

In 3-days, you’ll learn how to build more engaging websites, apps and campaigns by mastering the core lessons in digital psychology and behavioral design.

Knowledge

In this class, you will learn to recognize and apply over 50 behavior change principles, build technologies from psychological design patterns and pinpoint those psychological factors that matter most.

You will learn several psychological architectures, the psychological design patterns that drive landing pages, gamification, habit loops, stages of change, conversion funnels and more.

Skills

You’ll develop new skills in using psychology for wireframing, digital strategy and conducting psychological design audits. You’ll also learn how to recognize psychological backfires and how to fix them through simple user-testing techniques and optimization approaches.

By the end of the workshop, you will gain experience using psychological templates for desktop, mobile and ad platforms. You will also learn how to design persuasive user journeys across multi-channel interactive campaigns.