Marketing Analytics Summit Munchen 2024

Next. Level. Analytics. Knowledge.

We are not facing a difficult phase or crisis, but at the beginning of a new era. Advanced technologies such as generative AI offer both opportunities and challenges. In a world without 3rd party cookies, marketing managers are faced with various hurdles, from measuring user behavior to targeting, personalization and monetizing online advertising. However, it remains crucial to gain meaningful insights for data-driven marketing from the wealth of available data and information. At the same time, resources such as budget, time and personnel are limited. Marketing efficiency is therefore of utmost importance in order to be successful in the long term and to assert yourself in a dynamic market environment.

The Marketing Analytics Summit offers a comprehensive insight into the latest trends, best practices and innovations in the areas of digital analytics and online marketing optimization. Here you will find inspiration and solutions to sustainably increase the efficiency of your marketing measures and you can benefit from the experience and best practices of proven experts. Experience inspiring keynotes, exciting case studies as well as interactive discussions and activities with other participants.