The Marketing Analytics for Brand Survival Virtual Summit

Highlights of the event include:

- Understand how in light of the COVID-19 crisis, agility quickly became a competitive advantage and what are the ways strategic marketers quickly adjusted campaigns to the current conditions and new customer requirements
- Embrace the art and science of analytics to effectively combine right and left brain thinking to move from insights into action and cultivate engagement not just from your customer base but also internally
- Explore best practices in targeting and personalization to ensure you are adopting a customer-centric approach to better target your customers to deliver the right message, to the right person at the right time
- Delve into the current global privacy regulatory landscape to thoroughly understand the growing number of data privacy trends to ensure full compliance while still gaining insight into customer behaviors
- Examine the latest best practices in attribution to strike a balance between privacy and accuracy with a particular focus on how to navigate a cookie-less world
- Uncover the foundational principles of storytelling and visualization to gain an understanding of the best ways to utilize these practices to engage and inspire your internal and external audience
- Achieve the Holy Grail of marketing attribution by creating deep personalization at every touch point
- Find ways to capitalize on advanced measurement tools such as multi-touch attribution and media mix modeling to take a more holistic view of the overall marketing organization and help to make more informed decisions

Speakers: Doug Bennett, Senior Managing Director, A and G Real Estate Partners, Carla Borsoi, Head of Marketing, Beddr, Jessica Bundy, Consumer Insight Manager, Disney Parks, Experiences, and Products, The Walt Disney Company, Jennifer Brett, Ph.D, Head of North American Insights, Marketing Solutions, LinkedIn, Algernon Callier, Former Vice President, Strategic Innovation, Digital Development and Brand Marketing, Universal Parks and Resorts, Paul Donato, Chief Research Officer, Advertising Research Foundation (ARF), Ali Frost, Chief Marketing Officer, PopStroke Entertainment Group, Margarita Grisales, Director, Measurement, Analytics and Insights, Golf Channel, Disha Harjani, Director of Product Partnerships, Shutterstock, Aleen Hosdaghian, Senior Director Marketing, Sun Pharma, Cameron Hosmer, Senior Director Marketing Strategy and Planning, Comcast, Dan Keir, Executive Director - Movers, Campaign Strategy and Analytics, Comcast, Neil O'Keefe, Vice President, Enterprise CRM and Loyalty, 1-800 Flowers , Michael Ter Mors, Director, Digital Marketing, 1-800-PACK-RAT

Others Details

Time: 09:30 to 16:30