[MageNative x Growave] Maximize Customer Lifetime Value (CLV) and Retention through Loyalty

Do most of your customers stop transacting with you after a certain time?

Even after listing quality products at competitive prices, do you have very few repeat customers?

If the answer to any of these is a yes, beware - your customer lifetime value (CLV) is probably dropping.

Did you know the ideal customer lifetime value should be 3X of your customer acquisition cost? And in case you are not meeting this, you are probably spending more to acquire a customer and earning less from them.

But this can be reversed!

With strategic marketing, you can definitely earn more than you spend on your customers. Now marketing not only means promoting your brand, but it also indicates staying relevant to your customers and eventually encouraging them to make a purchase.

The use of loyalty programs for the same reason is now a trend, as well as a necessity.