An Introduction to Content Modelling: The Blueprint for High-Impact Content Operations

Without a well defined content model as the foundation, it is extremely difficult to create an effective content operations workflow.

This is a two-hour introduction to content modelling, specifically for content producers looking to step-up their skills. You will learn from one of the leading experts in the field of content operations, applying proven techniques used in some of the leading organisations in the world.

You don't need to be technical to participate in this session; the concepts, principles and techniques will focus on simple methods you can bring back to your own organisation.

The modelling examples are easy-to-understand, and can be applied to content destined for a website, a mobile device, chat, augmented reality app - or all of the above.