Intensive Communication and PR for Public Sector Course

Introduction

This 10-day communications course is a comprehensive Programme for PR professionals.
You will learn best practice across the full spectrum of communications and PR disciplines.
Topics include strategy, campaigns, media, events, writing and live TV interview training.

Duration

10 days

Who Should Attend

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for communications and PR professionals seeking a broad-based skill boost across a wide spectrum of specialist competencies as part of their continuing professional development

Course Level: Foundation

Course Objectives

• Understand how the media are organised, and how journalists think and work
• Engage confidently and effectively with journalists
• Plan a communication campaign using practical tools
• Apply and adapt 10 universal platforms for creative PR
• Prepare venues, resources, materials and spokespeople for a press conference
• Navigate and manage interpersonal dynamics in important encounters
• Develop enhanced PR writing skills to amplify the impact of everything that you write
• Write powerful and memorable speeches
• Manage your organisation’s reputation in social media by shaping perceptions and conversations
• Create an internal communication strategy for your organisation

Course Outline

Module 1: Effective Communication

• The importance of self-awareness
• Preparation for a positive first impression
• Barriers to effective communication
• The conventional process model
• Communication purposes
• Business communication
• Effective emails, memos

Module 2: Understanding our audience

• The power of deep listening
• Key communication skills
• Non-verbal communication
• Presenting Reports and research
• Communication in meetings

Module 3: Presentation skills

• Your look, posture, gesture, eye contact
• Using tonal Variety
• Speaking with energy
• Presenting your visuals
• Non-verbal Communication
• Non-verbal communication also impacts on a presentation:
• Tone of voice
• The look on the presenter's face
• Posture
• Distance
• Eye contact
• Gestures

Module 4: The voice carries messages that are not defined by the words used. This is called paralanguage:

• Vocal quality
• Volume
• Pitch
• Rate of speech
• Enunciation/accent
• Pauses

Module 5: Most people will respond to a voice that is:

• Interesting
• Friendly
• Pleasant
• Natural
• The Face
• Facial expressions are an integral part of any presentation as it communicates:
• Emotion
• Attitude
• Feeling
• As a presenter, you need to make sure that your face does not detract from your message.

Module 6: Delivering your presentation

• Central message
• Brainstorming
• Using a mind map
• Designing your presentation using PowerPoint
• Practicing and delivering your presentation
• Feedback and evaluation of your presentation

Module 7:

• Essential Media Relations
• Writing for Social Media & the Web

Module 8: 

• Reputation and Issues Management
• Crisis Communication Management

Module 9:

• Risks and Threats in Communication
• Powerful and Persuasive Planning

Module 10:  

• Media Interview