Insider secrets of Digital Marketing

You will be having a scope to acquire real-time knowledge on these aspects to streamline the entire business activities:
Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
Reviewing and optimising the design and content of all online assets including the company website and social media pages.
Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
Using A/B testing to optimise digital marketing performance.
Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
Using customer insights to construct effective CRM campaigns.
Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
Driving performance marketing via Google Ad Words, PPC, SEO/SEM, Display Ads, Customer Acquisition Funnel and Facebook Ads.
Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
Planning and executing viral marketing campaigns across a range of social media platforms.
Working on app store optimisation.
Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.