Improve your Reputation to Grow Your Business

You’ve worked hard to get your brand found online but may have experienced the devastating effect of having a negative review in the search results page or a negative news story appear for your branded searches.

How can you recover from negative reviews or stories, and build such a strong brand presence that you can’t be taken down by your competitors or angry trolls?

In this workshop, you’ll learn how to:

• Earn positive reviews from your happy, loyal customers

• Take over the top 10 listings for your brand keywords

• How to avoid common mistakes brands make when answering reviews

• Strategies to build a positive brand across channels

By the end of this presentation, you'll know how to improve your company’s reputation online, and dramatically increase your bottom line.
 

Program

6:00 -6:30 pm Networking

6:30 - 7:00 pm How to Dominate the Top 10 for your Brand Results: Marcela De Vivo

7 -7:15: Break

7:15 -7:45 pm How To Take Control of Your Business Online: Shane Barker

7:45 - 9 pm Networking & Q&A’s
 

Speakers:

Marcela De Vivo, SEMrush.com

Marcela De Vivo is a Digital Marketing Analyst and International Speaker for SEMrush. As an industry veteran with nearly 20 years of digital marketing experience, Marcela travels the world speaking about SEO, data-driven marketing strategies, omnichannel workflow optimization, and the evolution of digital. Working with SEMrush has allowed her to combine her passion and expertise in forward-thinking marketing, analytics, and disruptive technologies.

Shane Barker, ShaneBarker.com

Shane Barker teaches a Personal Branding course at UCLA and is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.