The Impact of Universal Coupons (8112) on Brands and Retailers

Please join us for a Roundtable Discussion as industry leaders share their perspectives on how the new Universal Coupons impact Consumer Packaged Goods (CPG) Brands and Retailers. The next generation of Coupons is coming, and as customer expectations for digital and mobile coupon redemption grow, Brands & Retailers need to prepare for this. Are you ready?

Panelists:
- Michael Loyson, Senior Brand Director Procter & Gamble (P&G)
- Tim Hauser, Vice President of Market Solutions
- Brandi Johnson, CEO of The Coupon Bureau (TCB)
- Eddy Watson, President of Qples by Fobi


Topics for the Roundtable will include:
- Who is involved in this new coupon standard initiative?
- What are the top benefits for retailers?
- Do Universal Coupons impact retailer loyalty?
- Can these coupons be used in retail e-comm environments?
- What are the top benefits for manufacturers?
- What can brands and stakeholders do to help facilitate retailer adoption?
- What new capabilities can Universal Coupons bring to brand executions?