Google Analytics for Beginners Workshop

This course will enable participants learn how to create an account, implement tracking code, and set up data filters. They will learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together.

Duration

5 days.

Who Should Attend

• Anyone who has interest in learning Google Analytics

Learning objectives

At the end of the course training, participants should be able to;

• Create an account, implement tracking code and setting up data filters
• Implement and integrate tracking code to the website
• Navigate the google analytics interface reports and dashboard set-ups.
• Understand how to analyse basic audience, acquisition and reports

Course Outline

Module 1:Introduction to google analytics

• Why digital analytics?
• How Google Analytics works
• Google Analytics setup
• How to set up views with filters

Module 2: The Google Analytics Interface

• Navigating Google Analytics
• Understanding overview reports
• Understanding full reports
• How to share reports
• How to set up dashboards and shortcuts

Module 3: Basic Reports

• Audience reports
• Acquisition reports
• Behavior reports

Module 4: Basic Campaign and Conversion Tracking

• How to measure Custom Campaigns
• Tracking campaigns with the URL Builder
• Use Goals to measure business objectives
• How to measure Google Ads campaigns
• Course review and next steps 

Methodology

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

Accreditation

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).

Training Venue

The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

Accomodation and Airport Pickup

Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Tailor-made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.