Google Ad Words Course

INTRODUCTION

Social media not only provides marketers with a means of communicating with their customers but also a way to better understand their customers. This course will help you learn how to create your own Google ad account. It will also help you with keyword research the most searched keywords. Skills you need to track and optimize the keywords to rank top in Google organic search. The course will also give you an insight into the most searched keywords and how they affect your campaigns. This course will also help marketing managers make better decisions when planning their advertising budgets.

DURATION

5 Days

Course Level: Intermediate

WHO SHOULD ATTEND?

• Marketers who want to better manage their Google Ads budgets & vendors
• People who want a career advancement in Digital Marketing
• Someone in need of demand skills
• Entrepreneurs that want to be more visible online in their advertising.

 TOPICS TO BE COVERED

• Grow Your Business with Google Ads
• Explore the Value of Google Search
• Understand the Google Ads Auction
• Use of different keyword tools like keyword planner and others.
• Deliver the Right Message with Text Ads
• Make Ads Relevant with Search Ad Extensions
• Increase Efficiency with Automated Bidding
• Reach Valued Customers with Search Audiences
• Boost Performance with Optimization Score
• Increase Conversions with Performance Planner