Gain a 360 View of Health Care Professionals (HCPs) Using Analytics

Data has become an essential asset for life sciences companies who want to better understand their health care professional universe. Data gives insight into who your HCPs are, how they engage with each other, success of your sales and marketing tactics, and the impact of each interaction. When combined and analyzed effectively, data can help businesses prioritize, attract, and engage relevant HCPs including target identification for a variety of initiatives and providing personalized marketing strategies. We share how Clarkston is using advanced analytics techniques including knowledge graphs, natural language processing, and machine learning to explain and enhance you relationship with health care professionals.