Emotional Design Psychology (2023 Spring-San Jose)

Over 2 days, you'll learn how to apply human-centered design strategies based on the psychology and neuroscience of user emotion, cognition, and behavior.

 

Through a combination of modules and hands-on exercises, participants deepen their understanding of what emotions are and how they operate while building emotionally intelligent technologies and campaigns.

 

The modules cover essential lessons in user cognition and emotion science, with practical lessons on crafting motivating communications, handling stress, managing users' willpower, and using emotional design to boost engagement, conversions, and loyalty.

 

This class will teach you to translate emotional insights into digital strategy, campaigns, and creative content., this course will deepen your understanding of what emotions are and how they drive behavior and teach you how to apply emotional design strategies to websites, apps, digital campaigns, and more.

 

You will gain mastery in building digital products that are inspiring and motivating. You will learn how emotions drive online behavior and create user experiences with emotional insight for design, UXD, content strategy, and more.

https://www.behavioraldesign.academy/enroll-out/eventbrite-san-jose