Digital Marketing along with Google Certification

Digital Marketing Course with Google Certification 

Dates 15,16 ,22 and 23 July 2017. ( Saturday & Sunday, Saturday & Sunday)
Registration Fees - 8000/-
Early Bird Discount - 6500/-

You will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics.

After completing this course:

You will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display, and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google AdWords network and you will be job ready.

 COURSE CURRICULUM:

 Day 1

9 am : Registration
(Grab your seats, get your laptops connected to the wifi)
9:30 am: Ice - Breaking Session
9:45 - 12.00 pm:  Introduction to Digital Marketing & Its Strategy

• Why Digital Marketing is Important?

• Different channels for Digital Marketing

• Resources required for Digital Marketing

• How to make your first digital plan/ example (Activity)

12:00 pm - 2:00 pm : SEM: Google Adwords/PPC (Google Certification Training)

• Introduction to AdWords

• Different types of campaigns

• Certification and business usage

2.00  - 2:45 pm: Lunch
2:45 - 5:30pm : SEM : Google Adwords/PPC (Google Certification Training)

• AdWords Account Structure

• Basic Advertising Metrics

• Keyword Planner

• Conversion tracking

• Account creation (Activity)

Day 2

10:00 - 1.00pm : SEM: Adwords Search Advertising

• Introduction to Search

• Keywords and Match Types

• Creating Search Ads

• Bid Strategies and Bid Modifiers

• Quality Score

• Google Keyword Planner (Activity)

1 - 1:45 pm:  Lunch

1.45 - 3.30pm: SEM: AdWords Display, Video, Mobile, Shopping overview

3.30 - 5.30pm: Introduction to Search Engine Optimisation (SEO)

• Understand the major functions of a Search Engine

• What is SEO and its need?

• How to find/choose relevant keywords

• On-page optimisation

• Off-Page optimisation

• Case Study Discussion on SEO(Activity)

Day 3

9:30 am - 11:30pm: Introduction to Social Media Marketing

• Why Social Marketing

• Advantages of Social media

• Selling on social media and content formats

11:30 pm - 1pm: Social Media Marketing Plan

• How to plan a social media strategy for a business

1 - 1:45 pm:  Lunch
1:45 - 4:30 pm: Facebook (Major Activity)

• Engaging with fans on Facebook and growing organically

• Advertising On Facebook – Creating And Running An Ad

• Facebook Insights – Understanding important metrics to measure audience engagement

• Ad Manager On Facebook

• Business Manager on Facebook

• Introduction to Instagram marketing

4:30 -4:45 pm: Snacks

4:45 - 5:30 pm: Facebook Insights  

Day 4
10:00 - 11.30 am: Twitter & LinkedIn Ads
Twitter Ads & Analytics

• LinkedIn Advertising - Ad Types

11.30 - 2.00 pm: Introduction to YouTube Marketing

• Youtube advertising

• Learn to customize your channel

• Video Strategies

• Optimize Videos for Search

• Paid Video Promotion

2 - 2:45 pm:  Lunch

2.45 - 4.00 pm: Email Campaign

• Email Marketing advantages and When to use it

• How to create an Email Marketing list

• Using MailChimp (Hands-On Activity)

• How to develop an email list

4:00 - 4:15 pm: Doubts over Snacks

4:15pm - 5:15pm: Project : Group Activity

5:15 pm - 5:30 pm: Certificate Distribution

Others Details

For more details and updates please visit workshop website