Digital Marketing 101

Overview:

Leading effectively across the enterprise requires a finance to collaborate with marketing leaders. What better way to be a strategic partner to marketing leaders then to understand the challenges they face? This digital marketing training program focuses on the landscape in today’s world of digital marketing and social media, including what works, what does not work, how to assess the effectiveness of your company in these areas, and how to identify opportunities to collaborate with marketing colleagues to design and execute marketing programs that impact company growth.

Why Should You Attend:

Discover what marketing success means in the arenas of digital marketing and social media and speak the language of your CMO.

Areas Covered in this Webinar:

• Website Essentials,
• Direct E-mail Best Practices,
• LinkedIn,
• Facebook,
• Twitter,
• Digital Advertising Best Practices

Learning Objectives:

Explore the pros and cons of social media vehicles LinkedIn, Facebook and Twitter.
Identify specific opportunities for collaboration with marketing colleagues.

Who Will Benefit:

Any Business Professional who wants to understand the fundamentals of successful digital marketing

Email: [email protected] 
Toll Free: +1-844-746-4244
Tel: +1-516-900-5515

Speaker Profile:

Ernie Humphrey currently serves as the CEO of 360 Thought Leadership Consulting. Ernie is a proven strategy and financial professional with 15+ years of experience. He has diverse industry knowledge as a seasoned corporate practitioner, a leader at the largest association for financial professionals (the Association for Financial Professionals (AFP)), and as a driving force behind the development of the largest online community for senior level financial professionals (Proformative). 

During his career he has supported and delivered thought-leadership in the arenas of finance, treasury, accounting, and related disciplines. Ernie has demonstrated success in building consensus, embracing change, driving results through innovation, business development, and community building.

Ernie has extensive experience in the areas of educational event development and execution, international cash management, global insurance, and acquisition integration. Ernie has a BS and MS in Economics both from Purdue University. He has authored published articles on working capital management, acquisition integrations, and bank relationship management in addition to various articles dealing with professional development. Ernie is a Certified Treasury Professional and is a sought-after public speaker.

Others Details

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