Digital Learning Masterclass

In this modern age of hybrid and blended learning, adapting to innovative practices is the need of the hour to break down the traditional walls of learning and make content more engaging.

On the 27th of February' 20, come and learn with workshops on creating new age content, curated by Digital Marketing leaders hosted at Dextrus.

We have renowned speakers from across the industry who have been in the digital space for over a decade now.

Their details are as below -

1) Joyce Andrade

Head of Operations, Fireworks, India and South East Asia.

Session Time - 05.00 pm to 06.00 pm

What will the session include?

1. Videos - The New Age Content Formats for Businesses & Creators. The Masterclass which will focus on how Business Owners, Start-ups and Individuals can use the format to attract new leads and grow brand visibility, along with case studies.

Joyce is a media professional with over 10 years of experience which includes roles in Star TV, Zee/Ditto TV and Spuul. Her last stint was at ALT Balaji as its Head of Operations across Content and Product. She is an avid poetry reader and loves watching movies in her spare time.

2) Prashanth Challapalli

Entrepreneur, Ex COO: Leo Burnett Orchard, iContract and Jack in the Box Worldwide

Session time - 06.00 pm to 07.00 pm

What will the session include?

The session will focus on: State of content marketing in 2020 while addressing some key questions like:

· Why are we creating content vs how much content are we creating

· Who is going to watch it vs how many people have viewed it

· Beyond vanity & media bought metrics like reach and likes and engagement, how do we measure if the content has worked for us

Prashanth has an analog heart and a digital soul. He is a multi-award winning brand strategist and a very successful P&L leader. His career spans 22 years with stints across space selling, advertising, entertainment marketing and digital communications. In 2009, he co-founded Jack in the Box Worldwide, one of the most heavily awarded digital agencies in India. Bringing these diverse experiences together, he joined the Leo Burnett group as it's Chief Integration Officer in 2017. He is currently starting his own company in the marketing and advertising domain.

3) Sneha Basu Roy

Digital Capability Program Lead, India Agency Business, Google

Session time - 07.00 pm to 08.00 pm

What will the session include?

The focus of the session is on new age interactive formats of Google : Mapping your Brand on Digital Video

· Nature of the Platform (Expanse & Scale; How do consumers interact with it)

· Matching Purpose to Digital Strategy

· Translating Digital Strategy to Audiences, Formats and more

Sneha leads Digital Capability Building for the India Agency Business at Google. Having spent over 7 years at Google, she has worked across policies, product, sales and now strategy. Prior to Google she worked on building psychometric tests at Randstad India. With Interest across consumer psychology, brand strategy, and the strength of Digital Advertising, outside of work Sneha also works on upskilling NGOs on their Brand Strategy, and maximizing Digital Advertising to serve their cause.

#DigitalLearningDay #Content1080by1920

Venue

Dextrus

A-802, Crescenzo, G Block BKC, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400051

Tickets:

https://www.facebook.com/events/540783429896782/