The Digital Disruption: How COVID-19 Has Changed Media Consumption Forever

In a matter of weeks, COVID-19 has completely transformed our media landscape. TV anchors are broadcasting from their living rooms, live sports are on hold, production for TV shoes has been halted and marquee movies are now being released straight to streaming platforms. No this is not an episode of Black Mirror, rather the start of a paradigm shoft in media consumption. 
SImultaneusly, cable news channels have seen ratings double, and digital media is experiencing breakneck levels of engagement and subscriptions. WIth no return to normalcy in sight, brands, content creators and media platforms alike have been forced to pivot their strategies to make the best of a very unique situation. Social media usage is at an all-time high and there is an unparalleled level of consumer interest in new content. Yet, how can we sustain this thirst for content and what does the future of media look like in the era of social distancing?

In our third virtual edition of PR Reimagined, Media Frenzy Global will explore how COVID-19 is driving this shift in the media landscape and how consumer behaviors have adapted to our new normal. 

Join us Thursday, June 11, for a look at the next wave of content consumption, hearing directly from the brands, digital publishers, and media experts leading the charge.