Data Mining in Marketing DMM Intern. Workshop on Data Mining in Marketing DMM'2021

Data mining allows indeed to extract the most important information from such vast data and to uncover previously unknown patterns that may be relevant to current business problems, thereby helping business managers to transform data into business decisions.

In marketing data mining has several and profitable applications. It can help to identify market segments containing customers with high-profit potential, and then build campaigns that favorably impact their behavior; to detect customers dissatisfied and ready to leave, and then align campaigns more closely with their needs; to outline profiles of prospective customers, and then increase the response rates of the acquisition campaigns, and so on.

The papers will be reviewed by the International Program Committee of ICDM

The goals of this workshop are to:

to provide a forum for identifying important contributions and opportunities for research on data mining as it applies to marketing to promote the systematic study of how to apply data mining to marketing to show case applications. Topics of interest include (but are not limited to):

Applications in Marketing

Methods for User Profiling

Mining Insurance Data

E-Marketing with Data Mining

Logfile Analysis

Churn Management

Association Rules for Marketing Applications

Online Targeting and Controlling

Behavioral Targeting

Juridical Conditions of E-Marketing, Online Targeting

Control of Online-Marketing Activities

New Trends in Online Marketing

Aspects of E-Mailing Activities and Newsletter Mailing

Others Details

Time: 9:00 am - 5:00 pm