Consent Management Platform (CMP) - Build or Buy?

Website operators and marketers watch out! If you would like to use web technologies for advertising and marketing purposes, you need the explicit consent of your users in accordance with the General Data Protection Regulation (GDPR). So-called consent management platforms (CMP) help to implement the complex requirements of the GDPR. Fortunately, there are already some SaaS solutions on the market, but some companies are tempted to build their own tool. In this free webinar, the experts from Usercentrics and PIA UDG discuss the reasons for a SaaS solution and the reasons for your own solution. We will also give you a brief introduction to consent management and the GDPR. A small spoiler: a simple cookie banner is not enough in most cases,

Agenda
- Consent Management and GDPR
- Why cookie banners are not the same as cookie banners
- Consent Management Platform (CMP) - buy or build yourself?
- Q and A

P.S. Don't have time that day? Our webinars are recorded and then made available to all interested parties.

Others Details

URL: Virtual: https://go.evvnt.com/843482-0?pid=6581 Time: 10:00 am to 10:45 am