Business Writing for Results

Overview:
This webinar covers the two pillars of work-related writing: the product (quality) and the process (efficiency). Writers of any business writing discipline and at any experience level will benefit from the practical strategies, techniques, and tips of this webinar designed to guide them through the writing process. I t works through the phases of planning to dissolve writers block and establish purpose; drafting to promote efficiency; revising for completeness and structure; editing for clear, concise, and consistent expression; and proofreading for overlooked errors in grammar, diction, and mechanics.

Why should you attend:

This webinar includes the following learning points

• Jumpstart the Writing Process with an Efficient Method.
• Draft Messages Prolifically to Enhance Productivity
• Revise for Focused Paragraphs and Solid Structure
• Edit Sentences for Clarity through Active Voice
• Apply the Principles of Conciseness to get to the Point
• Maintain a Consistent Message through Parallel Structure
• Remedy the most Prevalent Syntax and Diction Errors that Compromise Quality

Areas Covered in the Session:

• Use the Writing Process to Compose Efficiently.
• Determine the Most Important Qualities of Effective Writing.
• Organize Ideas for a Solid Structure.
• Express Information with a Focused, Powerful Style

Who Will Benefit:

• Accounting Professionals
• Banking Managers
• Business Forecasters
• Economic Advisors
• Executive Consultants
• Information Technology Experts
• Pharmaceutical Representatives
• Retail Specialists
• Risk Analysts

Instructor:

Philip Vassallo, Ed.D. has developed, delivered, and supervised communication training programs for a wide range of managerial, administrative, and technical professionals in corporate, government, and academic environments. He has also taught writing and presentation skills on the graduate and undergraduate university levels, most recently for the Beijing International MBA program at Peking University. He has served as an essay and speech evaluator for the Educational Testing Service on standardized tests such as the Graduate Record Examination, College Level Examination Placement, Graduate Management Admissions Test, and the Test of Spoken English. He also has provided writing coaching and assessment services for numerous corporate employees. Dr. Vassallo is the author of the books How to Write Fast Under Pressure, on writing efficiently; The Art of On-the-Job Writing, on work-related writing; The Art of E-Mail Writing, on business email;

The Inwardness of the Outward Gaze, on philosophy and teaching; and The Choice Movement and Educational Equity, on education. He also writes Words on the Line, a column and a blog on effective writing. He has contributed to many literary and educational publications, and to books by McGraw-Hill, St. Martin’s Press, and Simon & Schuster. Sixteen of his plays have been staged in globally, and he has won or been a finalist in several state and national playwriting competitions. Dr. Vassallo holds a bachelor’s degree in English from Baruch College, a master’s in education from Lehman College, and a doctorate in educational theory from Rutgers University. He is a past president of the New Jersey College English Association.

Others Details

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