- TypeWorkshop
- Location Nairobi, Kenya
- Date 16-10-2023 - 20-10-2023
Education/Teaching/Training/Development
Internet/Ecommerce
Communications
Journalism/News/e-publishing/Publishing
Film/Media/Television/Broadcasting
Building a strong brand presence on social media is crucial for the success of any organization. This comprehensive course will guide you through the strategies, tools, and best practices needed to effectively leverage social media platforms to enhance your organization's brand identity and engage with your target audience. Whether you're a business owner, marketer, or entrepreneur, this course will equip you with the skills to create a compelling brand narrative and establish a meaningful online presence. After completing this course, you will gain the skills and knowledge required to effectively build and enhance your organization's brand using social media, fostering stronger customer relationships, and driving business growth.
Duration
5 days
Who Should Attend
Marketing and Communication Professionals, Brand Managers, Content Creators, Nonprofit Organizations, Public Relations Professionals, Consultants, Product Managers, Sales Professionals, Managers and Executives, Government Agencies, Educational Institutions:
COURSE LEVEL: Intermediate
Course Objectives
Course Outline
Module 1: Introduction to Branding and Social Media
Module 2: Crafting Your Brand Story and Voice
Module 3: Choosing the Right Social Media Platforms
Module 4: Creating Compelling Visual Content
Module 5: Engaging Your Audience
Module 6: Measuring Success and Adapting Strategies
Module 7: Facebook
Module 8: Instagram
Methodology
The instructor-led training is delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Accreditation
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.
Accomodation and Airport Pickup
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
Tailor-made Programs
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.
Tara Road, Off Kiambu Road
+254715077817 +254715077817